Privacy Policy – Ornery Horse Excavation

Effective Date: 10.30.25
Last Updated: 10.30.25

Ornery Horse Excavation (“we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website orneryhorse.com and interact with our services.

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

1. INFORMATION WE COLLECT

A) Information You Provide to Us

We collect information that you voluntarily provide when you:

  • Request a quote or contact us – Name, email address, phone number, property address, project details
  • Submit a contact form – Any information you include in your message
  • Call or text us – Phone number, call recordings (if applicable), and conversation details
  • Email us – Email address and message content

B) Information Automatically Collected

When you visit our website, certain information about your device and browsing behavior may be automatically collected:

Device & Browser Information:

  • IP address
  • Browser type and version
  • Operating system
  • Device type (mobile, tablet, desktop)
  • Screen resolution
  • Referring website

Usage Information:

  • Pages visited
  • Time spent on pages
  • Links clicked
  • Search queries on our site
  • Date and time of visit

Location Information:

  • General geographic location based on IP address (city/region level)

C) Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect information. See our Cookie Policy for detailed information about:

  • Types of cookies we use
  • How to control cookie preferences
  • Third-party cookies

2. HOW WE COLLECT INFORMATION

We collect information through:

Our Website – Forms, embedded content, and automatic tracking

Third-Party Platforms – The following platforms may collect data on our behalf:

  • Google Analytics – Website traffic, user behavior, demographics
  • Google Ads – Ad performance, conversions, remarketing data
  • Meta (Facebook/Instagram) – Ad engagement, page interactions, lead information
  • HighLevel (CRM) – Contact management, communication tracking, marketing automation

Direct Communications – Phone calls, emails, text messages

Business Interactions – Site visits, quotes, service agreements

3. HOW WE USE YOUR INFORMATION

We use collected information for the following purposes:

Business Operations

  • Respond to quote requests and inquiries
  • Schedule site visits and service appointments
  • Provide customer service and support
  • Process payments and maintain records
  • Send service-related communications (appointment confirmations, project updates)

Marketing and Communications

  • Send promotional emails about our services (with your consent)
  • Display targeted advertisements on Meta (Facebook/Instagram) and Google
  • Track the effectiveness of our marketing campaigns
  • Build custom audiences for advertising

Website Improvement

  • Analyze how visitors use our website
  • Improve website functionality and user experience
  • Troubleshoot technical issues
  • Optimize website performance

Legal and Safety

  • Comply with legal obligations
  • Protect our business interests and rights
  • Prevent fraud and abuse
  • Enforce our Terms of Service

4. HOW WE SHARE YOUR INFORMATION

We may share your information with:

Service Providers

We share information with third-party vendors who perform services on our behalf:

Google LLC

  • Services: Google Analytics, Google Ads
  • Purpose: Website analytics, advertising, conversion tracking
  • Data Shared: Website usage data, device information, ad interactions
  • Privacy Policy: https://policies.google.com/privacy

Meta Platforms, Inc.

  • Services: Facebook Ads, Instagram Ads, Meta Pixel
  • Purpose: Advertising, remarketing, lead generation
  • Data Shared: Page interactions, form submissions, ad engagement, custom audiences
  • Privacy Policy: https://www.facebook.com/privacy/policy

HighLevel (LeadConnector LLC)

  • Services: CRM, marketing automation, communication management
  • Purpose: Contact management, email/SMS marketing, pipeline management
  • Data Shared: Contact information, communication history, project details
  • Privacy Policy: https://www.gohighlevel.com/privacy-policy

Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

Legal Requirements

We may disclose your information if required by law or in response to:

  • Court orders or subpoenas
  • Legal processes or government requests
  • Protection of our rights or property
  • Investigation of fraud or security issues

With Your Consent

We may share information with third parties when you give us permission to do so.

5. THIRD-PARTY TRACKING AND ADVERTISING

Google Analytics

We use Google Analytics to understand how visitors interact with our website. Google Analytics collects information such as:

  • Pages visited and time spent
  • Traffic sources
  • Geographic location (general)
  • Device and browser information

You can opt out of Google Analytics by:

Google Ads

We use Google Ads for advertising and conversion tracking. This includes:

  • Remarketing to show ads to past website visitors
  • Conversion tracking to measure ad effectiveness
  • Audience targeting based on interests and demographics

Control Google Ads:

Meta Pixel (Facebook/Instagram)

We use Meta Pixel to:

  • Track conversions from our ads
  • Build custom audiences for targeting
  • Optimize ad delivery
  • Measure ad performance

The Meta Pixel collects:

  • Pages viewed
  • Buttons clicked
  • Forms submitted
  • Time spent on site

Control Meta tracking:

HighLevel Tracking

HighLevel may track:

  • Email opens and clicks
  • SMS delivery and responses
  • Form submissions
  • Communication history
  • Pipeline and project status

6. DATA RETENTION

We retain your information for as long as necessary to:

  • Provide our services
  • Fulfill the purposes described in this policy
  • Comply with legal obligations
  • Resolve disputes and enforce agreements

Typical Retention Periods:

  • Quote requests: 2 years
  • Customer records: 7 years (for tax/legal purposes)
  • Marketing data: Until you opt out or unsubscribe
  • Website analytics: 26-50 months (Google Analytics default)

You may request deletion of your information at any time (see Your Privacy Rights below).

7. YOUR PRIVACY RIGHTS

Depending on your location, you may have the following rights:

Access and Correction

  • Request a copy of the personal information we hold about you
  • Request correction of inaccurate information

Deletion

  • Request deletion of your personal information
  • Note: We may retain certain information for legal obligations

Opt-Out Rights

  • Marketing Emails: Unsubscribe link in every email or contact us
  • SMS Messages: Reply STOP to any text message
  • Cookies: Use our cookie banner or browser settings
  • Targeted Ads: Use platform-specific opt-out tools

Do Not Sell

We do not sell your personal information to third parties.

California Residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act. Contact us to exercise these rights.

To exercise any of these rights, contact us at:

8. DATA SECURITY

We implement reasonable security measures to protect your information from unauthorized access, alteration, disclosure, or destruction. These include:

  • Secure SSL/TLS encryption for data transmission
  • Secure storage with reputable service providers
  • Access controls and authentication
  • Regular security assessments

However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security of your information.

9. CHILDREN’S PRIVACY

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately, and we will delete it.

10. EXTERNAL LINKS

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any information.

11. DO NOT TRACK SIGNALS

Some browsers have “Do Not Track” (DNT) features. Our website currently does not respond to DNT signals. We rely on the choices you make through our cookie banner, privacy settings, and third-party opt-out tools.

12. INTERNATIONAL DATA TRANSFERS

Your information may be transferred to and processed in the United States or other countries where our service providers operate. These countries may have different data protection laws than your country of residence. By using our services, you consent to these transfers.

13. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date. Significant changes will be communicated via:

  • Prominent notice on our website
  • Email notification (if we have your email address)

Your continued use of our website after changes constitutes acceptance of the updated policy.

14. CONTACT US

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, contact us:

Ornery Horse Excavation
Will Pittman, Owner
5379 Harmony Church Rd
Edgemoor, South Carolina 29712

Phone: (803) 627-8373
Email: will@orneryhorse.com
Website: orneryhorse.com

Service Area: York & Chester Counties, South Carolina

15. SPECIFIC PLATFORM INFORMATION

Google Services (Analytics & Ads)

What they collect:

  • Cookie identifiers (_ga, _gid, _gat, etc.)
  • IP address (anonymized)
  • Device and browser information
  • Website interactions and conversions

How to opt out:

Meta (Facebook/Instagram)

What they collect:

  • Meta Pixel data (pageviews, events, conversions)
  • Custom audience data (hashed emails, phone numbers)
  • Ad engagement and performance data
  • Device and browser information

How to opt out:

HighLevel CRM

What they collect:

  • Contact information (name, email, phone)
  • Communication history (emails, SMS, calls)
  • Project and pipeline information
  • Form submissions and website interactions

Data storage: HighLevel stores data on secure servers in the United States

How to manage: Contact us to update or delete your information from our CRM

Acknowledgment: By using our website and services, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.